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About Us

Look, it’s not like we’re ever hoping for extreme situations to happen, but if life in the 21st century has taught us anything, it’s that life-threatening events occur daily…and we’re woefully unequipped and unprepared to handle any of them. Aiming to create a new generation of survival-focused citizens, one that is ready and prepared to take ownership of their personal safety, we offer both badass gear and the survival training to use it. Designed and engineered to ensure you don’t even have to blink when SHTF, our products and video courses will allow you the confidence you need to handle it with the power of a bear—an Atomic Bear—because not much gets by an Atomic Bear.

Backed by years of experience in the tactical and self-defense gear industry, we offer only products that have been proven to be both highly effective and affordable. At The Atomic Bear, you won’t find every personal safety product out there because it takes more than fancy-schmancy marketing to impress us. After assessing the quality and effectiveness of thousands of brands and items, we’ve decided to offer only self-defense gear that we can back with a level of confidence that outweighs even our shipping manager. And that’s saying something.

Seriously though, if we ever have a single issue with any of the products we offer, we simply won’t offer them to our valued customers. We rigorously test them, time and time again, for superior reliability. Because the last thing you need, when the SHTF, is an inferior tool that serves you better sitting in your junk drawer at home.

Driven by a passion for creating a safer environment for even the toughest, most grizzled survivalist, The Atomic Bear team works (like bears do) to ensure that you and your family are protected when you need protection most.